Jakarta, Indonesia, 17 December 2020 – The first CORUM dedicated store in Jakarta in collaboration with PT. Sejahtera Makmur Perkasatama as part of PT. Eurobutik Bangun Indonesia which is more commonly known as EBIwatch, unveils today.
Located in Elysee Building in the heart of the Sudirman Central Business District (SCBD) within the Golden Triangle of Jakarta, this newly minted store confirms the brand’s commercial strength and reestablishes its presences in some of the
world’s greatest capitals. “This dedicated store has been in the planning for more than a year. Though with much delay, we are glad to eventually make this announcement today.
Indonesia has always been a key market for CORUM and this partnership further reinforces that and helps establishes the brand’s footprint in Southeast Asia,” said Mr. Soon Boon Chong, Global Sales & Marketing Director, Montres Corum Sàrl. “With the unexpected conditions we all had to adapt, we finally managed to make this boutique happen. We have all anticipated this day and we are proud and joyful to announce and introduce to all of you the first boutique of Corum in South East Asia. Not forgetting that all this was made possible by the Corum team and the EBI team for more than a year of hard work.” said Ms. Kartika Winata, Managing Director of PT. Eurobutik Bangun Indonesia.
Golden Bridge & Miss Golden Bridge Collections
Founded in 1955, CORUM represents creative and daring watchmaking. Using an approach free of dogmas that enables a reconceptualization of movement construction, its casing and the artistic crafts that brighten the dial. Behind the many technical (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), CORUM continues the tradition of high-quality watchmaking that is ahead of its time. Established in La Chaux-de-Fonds, the brand opens itself up to the contemporary, street art, and classical art worlds, and in so doing, attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, CORUM maintains its status as a niche brand aimed at demanding collectors of unconventional timepieces.
The four pillars of CORUM embody the brand’s vision of 21st-century watchmaking: Admiral, Golden Bridge, Heritage, and Bubble. The continuity and the longevity of these collections are not mere words at CORUM: the Admiral has been sailing the oceans for 60 years, while the Bridges collection has been making its mark on watchmaking history for over 40 years. History is definitely in the making at CORUM.