It was during the famed Basel watch exhibition in the year 2000 that Corum first unveiled its now-legendary Bubble watch. With an oversized case and huge domed crystal, the Bubble was the brainchild of the equally-legendary Severin Wunderman, then owner of the brand. That first Bubble wowed the world and the timepiece quickly developed a cult-like following. Now, 21 years after its unveiling, Corum is launching the new Bubble with the new X Ray watch, inspired by early designs.
Among the first Bubble watches to make their debut in 2000, was a watch with a stylized skull on the dial. Wunderman, who had just bought the brand, was also obsessed with life, death and the concept of Dia de Muertos, a celebration where friends and family gather to honor the dead in a festive manner. A self-made success who had been hidden in a school for the blind during the Nazi occupation of Poland, and then at the age of 10 immigrated to Los Angeles in the United States, Wunderman savored the unusual and unconventional. His goal with the Bubble was to disrupt the watch world and make a new statement. Corum was the perfect brand for him to do that with, as it had been a leader in creating extraordinary collections ever since its founding in 1955.
When the 44mm Bubble was released, Wunderman said he was inspired by an experimental diving watch from the 1960’s that had an enormous, curved glass. He paired that domed look, which also had some distorting effects, with creative themed dials, and the rest, as they say, is history. Purposely designed to be different, to make a real individualistic statement, the Bubble fast became a new millennium icon, with a variety of intriguing renditions released over the years. They included playful, sometimes mischievous themes that ranged from the Bubble Jolly Roger, to Bubble Lucifer, Bats, Nightflyer and more. Intermittently, throughout the past six years, Corum also entered into collaborations with various renowned artists for Bubble watches.